Sports clubs
One inbox for WhatsApp, Instagram, and Facebook
We centralised service for an eleven-court club, combining decision trees, AI, and team routing. Live in three to four weeks.
3-4
weeks from discovery to production
The challenge
Several people answered messages across three channels with no shared inbox and no shared criteria. The result: duplicate replies, inconsistent answers, conversations without follow-up, and court, class, or membership opportunities going cold. There was no way to tell who handled what, or why people were writing in.
How it was approached
- 01
Operational discovery
Channels, users, real contact reasons, and club priorities mapped before configuring anything.
- 02
Service layers by request type
Decision trees for structured requests — bookings, hours, memberships — AI for open questions, and people for the exceptional. The right technology per request, not AI for everything.
- 03
A validated knowledge base
Fifty questions and answers built with the club: facilities, categories, rules, payment methods, and policies.
- 04
Routing and enablement
Assignment rules by reason, service, schedule, and responsible team, plus sessions so the club administers the platform itself.
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