Architecture
Buy, configure, or build: how to decide
The decision that comes before any technology project, and the most expensive one to get wrong. A practical test, with the signals that point to each path.
Read more →Insights
Perspectives and analysis
Reflections on operational transformation, revenue systems, AI visibility, and conversational operations.
Conversational Operations
Decision trees or AI: what to automate with each
Using AI where a decision tree does the job better makes the operation more expensive and less reliable. Where each one belongs, and why the mix matters more than the technology.
Read more →AI Visibility
What AEO is, and why it is not SEO
When the answer stops being a list of links, the goal changes: it is no longer about being clicked, it is about being cited. What makes content citable.
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